Recommendations from storytelling experts

Entrepreneurs and visionaries are always pitching, sharing their vision and wander keeping in mind the end goal to secure subsidizing, make a deal, meet another contact, and work out their group. Strategies for success are come down to projectiles, and financials get to be remembered insights. Despite the fact that these components are indispensable critical to an effective pitch, the genuine power originates from recounting a convincing account story.

How might you transform a pitch into a connecting with the story that inspires your gathering of people to trust in your vision? What does it take to make a story sing? Here are a few proposals from narrating specialists:

Make “Your” Story
Each story needs a starting, center, and end that leaves the gathering of people educated about your energy and the move you’re making. Keep in mind that compassion is the thing that gets the gathering of people, so fabricate that feeling of sympathy as you recount the story. It’s regularly simplest when the storyteller/business visionary stars as the hero, however attempt to move the client into that part right off the bat in your pitch. It’s more relatable for the crowd, and more inclined to get them snared.

Advance Stories With Data
Stories and information can and ought to cooperate. Stories set the setting for a pitch and for your crowd’s involvement, so implant the information into the contribute a way that expands and backings the story line.

Relate to Your Customer
The best organizations are those that take care of a client’s issue, yet the arrangement doesn’t need to be ostentatious or refined to make for a decent story. In the event that you comprehend the torment focuses for your particular client and relate to them particularly, will probably motivate them to purchase.

Build up A Deep Bench!
Business visionaries need more than one go-to story, in light of the fact that no two pitching situations or groups of onlookers are the same. Here are a couple story lines that business people need to ace about their endeavors:

Beginning Story

This is your why, not the what or how. Why do you exist? What’s at your center?

Center Team

How did you meet each other? How were the associations between colleagues shaped? How could you find you required each other?

Clients and Stakeholders – Why would it be advisable for them to think about this wonder? Who else do you have to bring on your adventure?

Short, Medium, and Long – Crafting a succinct pitch is a test, yet the key components—why you’re included and why your clients are included—remain the same. This is best done in a story, simply make sure to rapidly move to the arrangement.

Energize Questions!
A decent question is superior to a splendid reply. The absolute most significant input for a business visionary can come as inquiries regarding their story.


I find this tips from a blog post of Babson College.

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গাই কাওয়াসাকির ম্যাকিনটোশ ওয়ে

জ্যাপোসের সিইও টনি সিয়ের ডেলিভারিং হ্যাপিনেস বইটা পড়ে যে আনন্দ পেয়েছিলাম, গাই কাওয়াসাকির দ্য ম্যাকিনটোশ ওয়ে পড়ে সেই রকমই মজা পেয়েছি। গাই কাওয়াসাকির লেখালেখির সঙ্গে প্রথম পরিচয় দ্য আর্ট অব স্টার্ট বইটার কল্যানে। দ্য আর্ট অব স্টার্টও দারুণ বই, সম্ভবত ৫/৬ দিনে পড়ে শেষ করেছিলাম। সেই ১৯৯০ সালে লেখা হলেও বইটা পড়ে আশির দশকের ম্যাকিনটোশ সময়কার মার্কেটিং-ব্র্যান্ডিং দুনিয়ার কথা জানা যায়। আশির দশকের অ্যাপলের মার্কেটিং-ব্র্যান্ডিং ভাবনার অনেক কথা আছে বইটায়। কিভাবে ইভাঞ্জেলিজমকে বেইজ করে মার্কেটে দারুণ সারা ফেলার কথা বইটা থেকে জেনেছি।

কাস্টমারকে কাস্টমার না, ফ্যান হিসেবে ট্রিট করলে দারুণ সাফল্য পাওয়া যায়। নর্ডস্ট্রমের উদাহরণ দিয়ে ম্যাকিনটোশ ওয়ে বইয়ে তা লিখেছেন গাই কাওয়াসাকি

সাধারন একটা প্রোডাক্টকে কিভাবে অসাধারন বানানো যায়, তার অনেকগুলো বাইবেলীয় নিয়ম ম্যাকিনটোশ ওয়ে বইয়ে দেয়া আছে।

বইটার শুরু থেকে শেষ পর্যন্ত অ্যাপল, ম্যাকিনটোশ নিয়ে স্টিভ জবসসহ অ্যাপলের অনেক কর্তার বিরুদ্ধে, খানিকটা আক্রোশ নিয়ে, অনেককিছু লিখেছেন কাওয়াসাকি। কৌতুক করে লেখার কারণে বিষেদাগারগুলো পড়তে খারাপ লাগে নাই।

themachintoshwayবইয়ে যা আছে

তিন খন্ডে ভাগ করে বইটি শেষ করেন গাই কাওয়াসাকি। প্রথম দিকে ম্যাকিনটোশের ইতিহাস নিয়ে লেখেন তিনি। এসময় অ্যাপলের উঁচু পদের লোকজনের ‘পলিটিক্স’ ভাবনা আর আচরণগুলো তুলে ধরেন তিনি। দ্বিতীয় ও তৃতীয় ভাগটার জন্যই বই আসলে জনপ্রিয়। Doing Things Right আর Doing the Right Things এই দুই বিষয়ে লেখেন গাই। গাই ‘ম্যাকিনটোশ ওয়ে’ কোম্পানি নামে আসলে একটি ধারণা প্রতিষ্ঠা করতে চেয়েছেন, যে কোম্পানিগুলো আসলে  Doing Things Right আর Doing the Right Things থিমে কাজ করে। ম্যাকিনটোশকে সেই ভাবেই চালাতে চেয়েছিলেন গাই, শেষ পর্যন্ত না পেরে অ্যাপল থেকে বেরিয়ে আসেন তিনি।

বইটার শেষ চ্যাপ্টারটা দারুণ। ‘সফল বিয়ে করার কিছু উপায়’ শীর্ষক এই চ্যাপ্টারটা ১৯৯০ সালে লেখা হলেও, এখনও প্রাসঙ্গিক। আপনার প্রেমিকা বা স্ত্রীকে ‘আমি কাজ করছি’ এই বাক্য না বলে ‘আমি লিখছি’, কিংবা ‘আমি বই পড়ছি’ বলুন, গাই কাওয়াসাকির ভাষায় এই লাইনগুলো নাকি দারুণ কাজে দেয়।


আরও পড়ুন

দ্য আর্ট অব স্টার্ট: শুরু কিভাবে শুরু হয় তাই আছে বইটায়।

ডেলিভারিং হ্যাপিনেস: কোম্পানি কালচার কি জিনিষ তা নিয়ে দারুণ বই।

জিরো টু ওয়ান: পিটার থেইলের ‘সেই ছয় প্রশ্ন’ বিষয়ক দারুণ বই।

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The Innovator’s Dilemma’s dilemma

The Innovator’s Dilemma is an extraordinary book on the development and how start-up and business visionaries should form their organization to conflict with settled in occupants.

The essence of the book is an intriguing pattern the writer found while investigating the business. Clayton M. Christensen found that specific developments were “problematic” – meaning they changed the way a market worked, and some were “managing” – meaning they were truly only enhancements on existing items.

I truly delighted in the book.


Section 1 of the Book is “The reason incredible organizations can fall flat”.

Ch. 1: How can incredible firms fall flat

Troublesome developments actually direct.

Concentrated on plate drive industry.

Known tech in interesting engineering.

Propelled tech improvement for supporting advancement.

Ch. 2: Value systems and the driving force to advance

Distinctive esteem systems (businesses, target clients) have diverse needs and cost structures, appointing quality to various segments of items.

Ch. 3: Disruptive development in mechanical earthmoving industry

At the point when troublesome advancement turns out, dominant part of market doesn’t need it

Look for market that could utilize it and values its esteem

Ch. 4: What goes up can’t go down

Moving upmarket to higher value focuses simpler for clients than moving downmarket into lower cost, littler market openings, as is required for problematic development.

Supervisors additionally lean toward higher edge, demonstrated market ventures.

Section 2: Managing problematic advancement

Great, not awful, administration to fault for missing problematic developments.

Ch. 5: Give duty regarding problematic innovations to associations whose clients require them

Clients assign an organization’s assets, not administration

Ch. 6: Match the measure of the association to the extent of the market

Administration in maintaining advances not fundamental

Ch. 7: Discovering new and developing markets.

Showcase applications for troublesome tech mysterious

Ch. 8: How to evaluate your association’s abilities and incapacities.

Just organizations that prevailing in problematic tech are the individuals who make an autonomous association whose size matches the measure of the open door.

3 elements: assets, forms, values.

Qualities are choice guidelines.

Ch. 10: Managing troublesome tech change contextual investigation.

Item: straightforward, solid, advantageous. Intended for the speedy and modest cycle. The low value point required in light of the fact that current has clear equation that doesn’t fit

Ch. 11: The predicaments of advancement outline.

1: Pace of market need doesn’t generally coordinate tech advance can’t simply be guided by current clients. Utilize tech direction maps.

I get some more review from Max Mednik’s blog. Cool.

Some straightforward and sensible bits of knowledge of the book:

In the first place: Market advance is separate from innovation advance. Clients don’t generally recognize what they require.

Second: Innovation requires asset portion, which is exceptionally troublesome for problematic advances.

Third: Disruptive innovation needs another market. Old clients are less applicable. Problematic innovation is a showcasing issue, not a mechanical one.

Fourth: Organizations have limit capacities. New markets empowered by problematic advancements require altogether different capacities.

Fifth: Information required to settle on speculation choices doesn’t exist. Disappointment and iterative learning are required.

6th: Disruptive advancements compensate pioneers.

Seventh: Small participant firms appreciate assurance since they’re doing things that don’t sound good to the business pioneers.

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The cow that is colored purple

I got the proposal of perusing this book from Zappos Insights. This book is on, based on promoting actualities.

The primary subject of the book is, “You’re either a Purple Cow or you’re definitely not. You’re either surprising or undetectable. Settle on your decision.”

The book is really entertaining for quick reading. In the couple of hour it took to peruse through The Purple Cow, I’ve got this points:

1. The times of the Typhoon Effect, conventional enormous barrage showcasing, e.g., TV ads, standard promotions, are over! True!


2. Understand the significance of the thought bend, a straightforward idea, and it’s gradually expanding influence. What do you think about this? Think different like Steve Jobs?

3. Employ advertise driven outline, advertisers should be a piece of early plan stage. Don’t trust the advertising agency, they are always in rush!

4. At the front of the band is sneezers – a noisy gathering of clients who will do your advertising for you. Got it?

5. Treat the sneezers separately and by and by, as your most profitable resources. Overpower that little target, and satisfy them inside and out conceivable.

6. You can just pull in sneezers by being exceptional, a purple cow, emerge, break the guidelines, do the hazardous thing, and so on. True!

7. The showcasing is the item, the Leaning Tower of Pisa, Italy, markets itself just in its name, and a decent motto is fundamental.

8. If your item or product, is not inventive, begin once again.


9. Find an edge of the market, go to it and past. First find a small portion of a big market!

10. Resist the enticement to drain the dairy animals, be continually looking for the following purple bovine.

In spite of the fact that I found the substance of this book simple to peruse and engaging, it did not have a mystery recipe for promoting today, for example, a fruitful procedure for making a Purple Cow.

The creator provides contextual investigations with genuine stories of organizations prevailing with Purple Cows and of organizations flopping by not staying striking with new Purple Cows. Primary concern is that organizations expecting to stay beneficial later on must be both creative and striking, today as well as later on.

I delighted in perusing this book, adapting some about individuals’ purchasing choices, and trust others will as well.

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IKEA’s My Son Advertisement: Cool

Evryday I try to review advertisement, try to swim in the swimming pool of marketing and branding world. It’s really great way to learn new ideas and views. Today I find a TV advertisement by IKEA, the advertisement title is My Son.

The advertisement campaign My Son by Ikea is very refreshing and heart touching. A young kid with his mom picking out furniture from a IKEA shop, and at the end of the advertisment Mom see his adult son.

There is a question, “Have you ever asked your customers what ‘the best product’ is for them?” Do you ask?


‘To create a better everyday life for the many people’, this is the IKEA vision. IKEA treats everyone as One, the company is connect with emotions.

ikea-valuesThis is how IKEA develop its value model. Interesting.


How IKEA Became Kings of Content Marketing, How?

As a company IKEA Stick to its core values.

The compnay Ikea battles clutter, it save money.

Just think like this, What are your business’ core values? By which values people trust you?

In the bradning world, IKEA big humble fish. Humbleness and innovation backed by creativity is such thing which could change your business!

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They are….

Through this blog post I try to share three selfies with my Fellowship mates at Professional Fellows Congress 2016.selfieatpfcongress-3Selfie with Sylvia Ognyanova Bakalova!

Sylvia is from Bulgeria. She likes bollywood films and dancing. She is cool. My eyes always follow her. In her country she works for the kids. She is Silvia Berlusconi!

selfieatpfcongress-2Selfie with Prashanta (r), and Shimray (l) from India.

My fellowship mates of University of Oklahoma. Prashanta bhai is involving at his own non-profit. Shimray bhai is a Profesor at Government Institute.

selfieatpfcongress-1Selfie with Nazia aka Naxyya.

She works in government for her country. I think she has some interest in startup things.

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নর্ডস্ট্রমের ফ্যান ব্যবসা

যারা বড় বড় কোম্পানির ভ্যালু নিয়ে একটু জানাশোনার মধ্যে থাকে তাদের কাছে খুব পরিচিত এক নাম নর্ডস্ট্রম। ১৯০১ সালে প্রতিষ্ঠিত এই কোম্পানি শুধু জিনিষই বিক্রি করে না, ভ্যালু নিয়ে কাজ করে। কাস্টমার সার্ভিস কিভাবে দিতে হয় তা নিয়ে বড় উদাহরণ হিসেবে নর্ডস্ট্রমের নাম বিশেষভাবে আলোচিত হয়। গাই কাওয়াসাকির দ্য ম্যাকিনটোশ ওয়ে বই পড়ার সময় নর্ডস্ট্রমের কাস্টমার সার্ভিসের কথা জানতে পারি। নর্ডস্ট্রম তার ক্রেতাদের ক্রেতা নয়, ফ্যান-ভক্ত হিসেবে বিবেচনা করে। ক্রেতারা আজ থাকবে, কাল অন্য কোন বড় কোম্পানির কাছে চলে যাবে; কিন্তু ফ্যান? ভক্তরা কিন্তু আপনাকে ছেড়ে যাবে না। নর্ডস্ট্রম এই পথেই সবাইকে আকৃষ্ট করে।

নর্ডস্ট্রমের দোকানে কোন সেলসম্যানই দেখা যায় না, নর্ডস্ট্রমকে উপভোগ করে এমনই কিছু মানুষ নর্ডস্ট্রমের দোকানে থাকে।
নর্ডস্ট্রমের আগে জ্যাপোস ডট কমের কাস্টমার সেবা নিয়ে পড়ে মুগ্ধ হয়েছিলাম। কলসেন্টারে জুতা কেনার বদলে মানুষ পিজ্জা কই পাবে তা জিজ্ঞেস করে উত্তর পায় জ্যাপোস থেকে। জ্যাপোসের সিইও টনি সিয়ের ডেলিভারিং হ্যাপিনেস বইটা বাইবেল!
নর্ডস্ট্রমের কোন হাজার পাতার মিশন-ভিশনের বই নাই, ওরা একলাইনেই চলে, “Use Good Judgement in all situations.” কাস্টমার সার্ভিসের হাজারো নিয়ম দিয়ে শুধু মানুষকে বিরক্তই করা যায়, মন পাওয়া যায় না!

শাহরুখ খানে ফ্যান মুভিতে একটা লাইন আছে, Fan used to chase star before, Now Star will chase the Fan!

বিভিন্ন কোম্পানি সাধারণত কাস্টমার তার কাছে আসবে এটা ভাবে, কিন্তু দুনিয়া কাপাইতে হলে আসলে উল্টোটা ভাবা জরুরী।

Nordstrom believes that great service begins with showing courtesy to everyone—customers, employees, and vendors.
বিনয় প্রথমে, তারপরে ব্যবসা।
Robert Spector The Nordstrom Way to Customer Service Excellence বইয়ে লিখেছেন, “Recognition is powerful, as long as it’s authentic and specific. Whatever their level on the inverted pyramid, employees wants to feel needed and valued.”
আরও একটা দারুণ লাইন আছে এ বইয়ে,
“No one manages until he or she has “walked in the shoes” of those being managed.”
অন্যের জুতার উপরে দাড়িয়ে ভাবলে অনেক কিছু পরিষ্কার দেখা যায়। কাস্টমারের জুতার উপর দাড়িয়ে পণ্য বা সেবার মানের দিকে তাকালে দারুণ কিছু একটা হয় মনে হয়, নর্ডস্ট্রমই তো এর বড় একটা উদাহরণ।

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Nordstrom and its’ fan

Once I read the line that, ‘Nordstrom treats its’ customer as a fan!’ True, a fan never left you!
The client center at Nordstrom has prompted to the retail goliath having a notoriety for an irrationally awesome client encounter plan. Truth be told, the Nordstrom promoting technique utilizes client encounter outline as a key distinction producer. The organization is maybe as known as much for its experience plan as it is for the stock it offers.

Facebook Page of Nordstrom

Nordstrom has figured out how to make benefit its most grounded offering point, and it unquestionably appears to have been the shrewd decision.

Client care of Nordstrom
Sentiments and feelings unquestionably have a critical part in the way clients affected in the promoting procedure. Some are stating that all clients are worried about right now is cost. I challenge that. It takes no uncommon aptitude to take after the pioneer or be the pioneer with the most reduced cost.

The most critical of those choices is the one that confirms that taking extraordinary care of their clients is the most elevated need.
Procure nurturers

Procuring nurturers to deal with clients is the best place to begin the procedure. You can recognize this characteristic capacity in workers amid the meeting procedure.

As much as there is an inclination to move clients rapidly in and out your entryways for the sake of productivity, oppose this approach. Today’s client needs and hopes to be tended to as a person.

In Nordstrom’s business people can offer to ring up your buy without you perpetually standing in line. An incredible little touch that had noteworthy long haul comes about by means of informal showcasing due to that sustaining signal.

Item presentation

Have you ever been in a Nordstrom store? In the event that you have you will recollect the accentuation of the visual presentation of their items.

Attracts your eyes to many, regardless of the possibility that you are not searching for them. Helping clients picture and now and again attempt on the items.


Clients would prefer not to be dealt with like a number. They need to feel esteemed and caught on. Their conviction? That the cash they go through with your organization qualifies them for such treatment.

The separation of the experience your organization conveys will accordingly be in any event to a limited extent dependent upon your capacity to customize your collaborations with clients over all channels. That implies knowing their name, their already communicated inclinations, or the particulars of their present circumstance. Heaps of little approaches to make client personalization.

A Nordstrom businessperson once in a while focuses. On the off chance that you have a question about where something is found, they walk you there. The individual touch is recollected.

Engage workers
Be constant about removing those principles that make your bleeding edge people need to skip forward and backward amongst themselves and a chief to deal with a client or amplify an uncommon motion they feel is justified.

Take another page from Nordstrom’s that disposes of the govern book for clients, or minimizes the run book for workers, telling representatives that the real control they all live by is –No Customer Can Leave Unhappy.

Separated esteem
This illustration, while being conventional, will astound you in the best brand in this segregation class. Ever shopped Nordstrom? Our most loved retail location in light of its extraordinary, special discriminators. Consider its high touch benefit, its roomy look and feel, and top quality items. Coordinated administration. In many divisions, on the off chance that you show the longing to shop, there is a sales representative assigned to helping you discover sizes, and so on. They are number 1 in our psyches.

Make tracks in an opposite direction from the work area

Be the place your clients and the people who serve your clients are.

Be spry, be watchful for what individuals are requesting, and after that be responsive. On the off chance that you help out one client in need, spread the thought through your workers to amplify the signal, as well. Being responsive and compassionate and changing how you work together for your clients now will pay off as the memory of your generosity remains with them.

Tell your clients
Tell the commercial center about your identity and what you esteem in your choices and activities. Be bona fide no matter what.

When you settle on a choice, it brings about activity. Furthermore, the collection of those choices and activities turns out to be the way individuals portray you and consider you. It turns into your story. So choose what story you need told about your organization and your kin. Your “retail facade” is the gathering of your choices and activities.

So what story is developing about your identity and what you esteem? Having clients who cherish you recount your story will make your business develop. Settle on choices that will procure you the sort of story you need told. No big surprise the main lead at Nordstrom right up ’til the present time is “Utilize decision making ability in all circumstances.”

Here’s the thing, social and client experience isn’t only another method for advertising, it’s truly another method for maintaining a business. Numerous organizations absolutely have made sense of this and are utilizing social showcasing and enhanced client experience to quickly develop their business.

Keep in mind, don’t discuss how incredible you are. Recount your clients a tale about what you do well will make them and feel magnificent. Make client encounter the centerpiece of your advertising achievement technique. Gain from Nordstrom’s, one of the best.

I love the philosophy of the company. The Nordstrom Way is a great book according to GoodReads. I try to find a PDF of the book. I think I would learn more when I get the book.


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