Do you agree with this line, “We drink the can, not the beverage.”?
Let me explain this line, then send me your answer.
We drink Pepsi, Coca-Cola, and others drinks. Every day, we are drinking the beverage? Basically, we drink the brand, not the beverage, the Can- the Bottle. In the bottle, there is nothing except beverage; but outside of the bottle, there is logo- there is a brand. This is what we drink the can, not the beverage.
Seth Godin writes this great line in his book All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World.
In ‘All Marketers Are Liars’, essayist Seth Godin suggests that the advertisers take an alternate and a select way to deal with narrating. He composes the statement that advertisers ought to be more centered around recounting bona fide stories as they are on making quality items to his clients. Nonetheless, individuals will purchase a story first before they can purchase the item itself. Genuine. See yourself. Utilizing various stories, Seth Godin indicates what makes some advertising effort effective and what makes others come up short.
The book on promotion makes you understand how imperative stories are. In a time of needs, individuals think more about the way the customer feel when they purchase your item than in-your-face realities. The way a couple of Puma feel, contrasted with shoes ten circumstances less expensive. Cleansers don’t should be natural, How ever we get them at any rate. That is the impact of Effective Story-Telling. Be a story teller.
From this book, I find that Instead of being researchers, the best advertisers are specialists.
A few Steps
Step 10: Customers, your fan, Their reality view and casings arrived before you did.
Each buyer has his own particular world view that influences the item you need to offer to them. Items and administrations are same.
That world view modifies the way they decipher all that you say and do. Outline your story as far as that perspective-shape it as real sense, and it will be listened by customers.
Step 15: People, the colossal client, see just the new and after that make a figure
Step 20: First impressions begin the story.
People can make to a great degree advanced judgments in a small amount of a moment. What’s more, once they’ve made that inference, they oppose evolving it.
Step 30: Great advertisers recount stories we accept.
On the off chance that a shopper makes sense of something or finds it all alone, she’s a thousand circumstances more prone to trust it than if it’s simply something you guarantee.
The procedure of revelation is more capable than being told the correct reply.
The objective of each advertiser is to make a purple cow, an item or experience so amazing that individuals feel constrained to discuss it.
However, in the event that shoddy is the thing that you need, you can purchase modest less expensive elsewhere.
Feel it, “Cheap is not marketing“.-- Stay cool. Embrace weird.